WOMMA Bookstore! WOM Works 2010 and 2011 now available exclusively at Blurb.com only.

The 2011 WOM Works book is available by purchasing through Blurb.com. Please go to http://www.blurb.com/bookstore/detail/2886956 to purchase your book.

The 2010 WOM Works book is available by purchasing through Blurb.com. Please go to http://www.blurb.com/bookstore/detail/2887315 to purchase your book.

The 2009 WOMMY Awards will culminate in the publication of the Word of Mouth Works WOMMY Awards Book, replete with seventeen "Award Winning Examples of Effective WOM Campaigns." A followup to Measuring Word of Mouth volumes one through four, Word of Mouth Works is available for bulk purchase at a discounted rate. WOMMA Members receive an additional discount as a valuable benefit of membership.

The promise of word of mouth (WOM) marketing initiatives has practically saturated the consciousness of every brand marketer: relevant, more targeted reach leading to more efficient use of marketing dollars, a virutal focus group providing commentary about a company's products and services, and opportunities for engaging customers in greater dialogue, just to name a few. The different metrics are organized according to WOMMA's Word of Mouth Terminology Framework. The Terminology Framework lays out basic terms and concepts related to the who, what, when, where, and result of brand-related interactions between customers.

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Spanning 2005 to 2008, this word of mouth research bundle comes replete with 80 research papers and over 800 pages of WOM research for you, your organization, and your colleagues. Perfect for citations, internal strategies, and the formulation of new WOM campaigns. It also includes the 2009 Measurement and Metrics Guidebook, and the 2010 Word of Mouth Works best practices guide!

WOMMA has released the latest and greatest industry research in an easy to follow textbook. Measuring Word of Mouth, Volume 4 is a great addition to your resource library. If you haven’t already sent thank you gifts to your clients, this textbook is the perfect idea. Covering topics from the impact of reach to measuring the value of WOM and offline and online WOM comparisons, Measuring Word of Mouth vol. 4 is a must-have 200+ page e-book/PDF. Twenty original research papers on word of mouth measures and metrics. Read this exclusive anthology of word of mouth data and get the industry numbers you crave.

The studies in Measuring Word of Mouth, Volume 3 look at the impact of WOM in varied applications, in diverse online and offline environments, and among wide-ranging audiences. For this volume, we’ve also created a special collection of papers to address a hot issue in WOM research: the influencer model. This collection of word of mouth marketing research — WOMMA’s third annual research volume — highlights the best work of the top minds in the field. It contains the latest advancements and knowledge in the metrics and numbers behind word of mouth.

Volume 2 expands upon the theme of word of mouth as a true discipline. As they did for Volume 1, members of the Word of Mouth Marketing Association stepped up to the plate with fascinating research. Their studies look at the impact of WOM in varied applications (podcasts to wine-tasting parties), in diverse environments (online and offline), and among wide-ranging audiences (college students to high-end consumers).

Measuring Word of Mouth, Volume 1 represented the first time a compendium of studies and hard data was available that showcased word of mouth marketing as a true discipline – a maturing industry that had moved to a demonstrable, measurable area of practice with diverse methods, standard terminology, and shared metrics. Development of the WOMMA Terminology Framework was part and parcel of the effort, guiding researchers and practitioners to a common language.